Deerdem is a contemporary wristwatch and accessories brand built on the timeless values of craftsmanship, innovation, and elegance. Founded under Dremo Group Limited, Deerdem represents a new generation of lifestyle brands redefining how people express time, style, and individuality.

At Deerdem, we believe that a watch is more than a timepiece — it is a statement of confidence, precision, and purpose. Each collection is thoughtfully designed to balance modern aesthetics with enduring quality, blending classic artistry with today’s minimalist sophistication. From meticulously crafted wristwatches to refined accessories, every Deerdem product is created to inspire confidence and complement the lifestyle of the modern professional.

Driven by the vision of making premium craftsmanship accessible, Deerdem combines the finest materials, ethical sourcing, and cutting-edge technology to deliver products that stand the test of time. Whether worn in the boardroom, at an event, or in everyday life, Deerdem pieces are designed to make every moment count.

Our Story

Born from a passion for creativity and craftsmanship, Deerdem was established with one goal — to redefine affordable luxury for a new generation.

Our journey began with a simple belief: that time should be celebrated, not just measured. Inspired by timeless design and fuelled by innovation, we set out to create watches and accessories that combine elegance, durability, and meaning.

From London to the world, Deerdem embodies a global spirit — blending creativity with international quality standards to deliver products that speak to today’s confident and style-driven individuals.

customers across the globe. As part of Dremo Group Limited, our parent company, we benefit from a strong foundation of expertise and a commitment to excellence that drives everything we do.

At Deerdem, we believe in creating products that inspire and empower. From sophisticated apparel for men, women, and children to thoughtfully crafted footwear and beautifully designed accessories, our collections are made to enhance your lifestyle. Rooted in British heritage, we combine classic craftsmanship with contemporary trends, ensuring every item reflects our dedication to sustainability, durability, and style.

Owned by Dremo Group Limited, a forward-thinking organisation with a passion for building brands that resonate, Deerdem is more than just a retailer – we’re a community. With a presence in multiple countries, we strive to bring our unique blend of British charm and global appeal your wardrobes. Whether you’re dressing for the day ahead or a for a special occasion, Deerdem is here to help you live well, every day.

Thank you for choosing Deerdem – where quality meets inspiration.

Our Craftsmanship

Every Deerdem piece is built with precision and passion.
We work with expert designers and artisans who share our commitment to detail, durability, and distinction. Using high-grade materials, precision engineering, and rigorous testing, we ensure that every watch and accessory lives up to our promise of excellence.

From design sketches to final assembly, we obsess over every detail — so you can wear your confidence with pride.

Our Mission

To craft timeless wristwatches and accessories that reflect the strength, style, and spirit of our customers — empowering them to express who they are, one moment at a time..

Our Vision

To become a globally recognised luxury brand, celebrated for quality, innovation, and authenticity in watchmaking and personal accessories.

Our Values

Excellence: We uphold the highest standards in design and detail.

Integrity: Every product is made with honesty, transparency, and respect for our customers

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Innovation: We blend artistry with modern technology to create products that inspire.

Sustainability: We are committed to ethical practices and sustainable materials.

Our latest collection

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