Last Updated: March 07, 2025
At Deerdem, a proud part of Dremo Group Limited, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with us – whether shopping online at deerdem.com, visiting our stores, or engaging with us in other ways. We aim to be transparent about our practices and ensure your data is handled responsibly
Who we are
Deerdem is a British multinational retailer of clothing, footwear, and home products, owned by Dremo Group Limited, a company registered in England and Wales Dremo Group Limited is the “data controller” of your personal information.
Information We Collect
We may collect the following types of personal data:
- Identity and Contact Details: Name, email address, postal address, phone number.
- Transaction Data: Payment details, purchase history, and delivery information.
- Technical Data: IP address, browser type, device information, and website usage data (e.g., via cookies).
- Profile Data: Preferences, account details, and marketing choices.
- Communications: Information you provide when contacting us, such as feedback or customer service inquiries.
We collect this data when you:
- Shop with us online or in-store.
- Create an account on deerdem.com.
- Sign up for our newsletter or loyalty program.
- Interact with us on social media or respond to surveys.
How We Use Your Information
We use your data to:
- Process and fulfill your orders, including delivery and returns.
- Manage your account and provide customer support.
- Send you marketing communications (with your consent), such as promotions or new product updates.
- Improve our website, products, and services through analytics and feedback.
- Comply with legal obligations, such as fraud prevention or tax reporting.
Our lawful bases for processing your data under UK GDPR include:
- Legal Obligation: To meet regulatory requirements.
- Contract: To fulfill your purchases or account requests.
- Consent: For marketing emails or optional cookies.
- Legitimate Interests: To enhance our services or prevent fraud.
Sharing Your Information
We may share your data with:
- Dremo Group Limited: For internal management and support.
- Third-Party Partners: Delivery companies, payment processors, and IT service providers who assist us, all under strict data protection agreements.
- Authorities: If required by law or to protect our rights.
We operate globally, so your data may be transferred outside the UK. Where this happens, we ensure appropriate safeguards, such as Standard Contractual Clauses, are in place.
How We Protect Your Data
We use industry-standard security measures, including encryption and secure servers, to protect your information. However, no system is completely immune to risks, and we encourage you to safeguard your account details.
Your Rights
Under UK data protection law, you have rights to:
- Access your personal data (Subject Access Request).
- Request correction of inaccurate data.
- Ask for deletion of your data (where applicable).
- Object to or restrict processing, including marketing.
- Withdraw consent at any time (e.g., unsubscribe from emails).
- Request data portability.
To exercise these rights, contact us at privacy@deerdem.com or write to: Data Protection Officer, Deerdem, 123 High Street, London, SW1A 1AA, UK.
How Long We Keep Your Data
We retain your information only as long as necessary:
- Transaction data: Up to 7 years for tax and legal purposes.
- Account data: Until you close your account (then archived as required).
- Marketing data: Until you unsubscribe or consent is withdrawn